The Kitchen Designer

Thanks for stopping by! I'm Susan Serra, certified kitchen designer, and my mission is to take kitchen design style, function and analysis to a higher level. Here's why the kitchen has the most honored place in the home - all five senses reside in the kitchen.  Best...Susan  Contact: susan@susanserraassociates.com

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First Meeting - Dos & Don'ts


I've had a flurry of first meetings recently, including one I just got back from. It's a dance to get to know one another. I think if the proper steps are followed, the dancing part will soon feel like we are "Dancing With The Stars" (apologies, I  could not resist that). It is these intial steps, too, where manners are very important, along with other tips for a successful first meeting. Here are some dos and don'ts for the Kitchen Designer, (first) as I see it:

  • When a client calls, DO hear him/her out, and if the project is not for you, turn the client down gently and diplomatically. That's a biggie!
  • DON'T name drop or go on about all the huge projects you do, it's a turn off. The work you show speaks loudly and clearly.
  • DON'T dominate the conversation, be a good listener!
  • DO have adequate examples of work you've done on hand.
  • DO speak to, and pay attention to, both homeowners equally.
  • DO be on time, respectful, courteous and establish an approximate meeting length beforehand.
  • DO show where the financial flexibilities lie when speaking of the project's budget.
  • When the dog's nose goes where it shouldn't, DO keep smiling...

Dos and don't for homeowners:

  • DO give the kitchen designer time to tell you their (short) story about the firm and his/her approach to your project
  • DO have both homeowners available to speak with the kitchen designer if that was requested. If one party cannot make it, call to reschedule the appointment, even if it is 1/2 hour prior to the appointment.
  • DO tell the kitchen designer if you have decided not to go with him/her if the designer attempts further contact with you to find out the status. Don't not reply to calls/emails for a status request. THAT is a biggie!
  • DO evaluate the kitchen designer not on the product they supply, but on their body of work, their credentials, professionalism, and that important "gut feeling" you'll get!
  • DO feel free to ask for references.
  • DO evaluate if you are respected and listened to. Nothing good will happen for you if you feel you are not respected.
  • DO speak frankly and openly about your budget and how/if there can be a financial "fit" between you.

There are definitely many more....this is a good starting point. What are turn ons and turn offs for you when first meeting a design professional?


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