The Kitchen Designer

Thanks for stopping by! I'm Susan Serra, certified kitchen designer, and my mission is to take kitchen design style, function and analysis to a higher level. Here's why the kitchen has the most honored place in the home - all five senses reside in the kitchen.  Best...Susan  Contact: susan@susanserraassociates.com

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An iPhone For Every Kitchen Project?

Yes, I succumbed, followed the crowd, became an iPhone fangirl, and all the rest, I admit it! But, oh, it's soooooooo sweet! Needing a new phone, I researched for a month before the iPhone's release, hardly even considering the iPhone in the equation, discarding it early on as a contender, as I was focused on Blackberrys, the Nokia N95 (with an incredible camera, but alas had some dealbreakers) and other smart phones. I was democratic in my comparisons. That said, I ultimately decided to purchase the iPhone, and it has already made my life and my work easier, and isn't that the test?

Here's why I bought the iPhone, but please note, in general, how important some of these features can be, whether one is a designer or a client. It's a tool!

iPhone-1.jpgThe large screen

In the end, this was my number one reason for purchasing the iPhone, end of story. I am so done with small screens! The experience of using a large screen (important when having a smart phone) enhances the usefulness of the device by a huge margin in comparison to other devices. I mean, otherwise, what's the point? I want the biggest screen I can get, and this is it (at least from what I researched).

Images - Great for Designers' & Clients' Purposes

The iPhone is ALL about images. Let me clarify that. Kitchen Design is MUCH about images, therefore, how a device handles images, to me, is huge. The camera is 2 megapixels, better quality than most other camera phones (except the Blackberry Curve, also 2 mp), not as good as the N95, with an astonishing 5 mp camera. But, it's definitely good enough.

It's good enough for clients to take quick shots (again, with a large screen as a handy tool) in a showroom (ask permission first!), at a detail from a friend's house, at the granite yard, to remember whatever details you want to remember on the spot.  And, the image can be quickly and easily emailed to anyone, meaning your designer! I don't know how I lived without a camera in my previous smart phones before! A tip when using the camera: hold very still and make sure you have enough light. That's really all you need to know.

iPhone-2.jpgBesides the camera capabilities, I quickly loaded nearly 200 images into the iPhone from my computer, of kitchens, built ins, and custom furniture pieces, and it took up a negligible amount of space in the phone's storage capacity. I'll add many more. I've already shown details, and whole kitchens, easily seen on the large screen, to clients at meetings in their home. The iPhone turned sideways, makes the images even larger, if they are horizontal images. AND, to make it even more crazy, the images are organized into albums that I can quickly and eaisly select!  The images are viewable in a meaningful way.  It doesn't get much better than that.

Taking additional images at a client's home that I may have missed with my camera the first time around, taking pictures of images from a book or magazine that they are showing me, of an architect's floorplan before I get my copy of it, is invaluable.  For so many purposes, a quick snapshot tells a story far better than words can.


This really makes me happy. There are TWO alerts you can set. I set one alert the day before, the second alert two hours before the appointment. I'm covered! 


While not super fast, to be able to enlarge text and images, and situate a page sideways, is far more valuable than any other device out there for that reason alone.  

Google Maps

If you don't have gps in your car and you need to get to my design studio, again, you're covered. Google maps has already saved me from being late to an appointment after a detour in the road changed my route.


I have 4 email accounts loaded, and the large text and fast scrolling is delightful to use, mostly, due to the large screen. A vast improvement over my previous pda.


These are just a few of the features that I'm enjoying using. Sure, it's not perfect. There is not one phone that is, that I've found. But, for my profession, where images are so important, it's so much and more! It's an elegant device, and it definitely exceeded my expectations. The images shown are from my design studio and have been (very) quickly enhanced to show the possibilities, as I never NOT tweak an image straight from the camera. All right, they're just ok, but it gets the job (an important job) done.

Oh, please take a look at this absolutely over the top, hysterical video on the iPhone from the New York Times technology critic, the adorable David Pogue. 

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Reader Comments (5)

I so want an iPhone! But my recent computer crash took up that little piece of the budget, plus I'm still within a contract period. Maybe by next year when the prices are lower and I'm free to move my service! Oh, to have portfolio photos available to show someone immediately!

I am over the top jealous of you. I want an IPhone so badly, but will have to wait.
Now...how much does it cost with your plan to use all of these nifty features? Is that included or is there an additional cost?

July 10, 2007 | Unregistered CommenterKristen

LOL, hi Kristen! It's a paltry $59 a month for 450 minutes and all the rest of it. I'm not a big cell phone talker, so I took the cheapest plan. I'll tell you a secret - when I can't sleep at night, I reach over, turn on the iPhone and check my email! I admit it.

Linda, they're back in stock at the stores, as I just got a cover for mine yesterday, just waiting for you to pick one up!

July 10, 2007 | Unregistered Commentersusan

Hi = thanks for your comments on my blog. Your site is beautiful!!!!! I want an I phone SO badly, but I just bought a new one two weeks ago when I left my at home while out of town. It would be hard to justify a third phone so quickly. but.......maybe next month??? On the morning show on MSNBC (which I recommend btw) they were saying it was so slow. True? Apple is the most incredible company. They made tech beautiful.

July 10, 2007 | Unregistered CommenterJoni Webb

Joni, your blog is great too, thanks for stopping y here. Yes,the internet part is a little slower than my Verizon internet service, definitely. I hope that will change. All things considered, it still exceeds my expectations, it's like a mini computer in any ways. Love it!

July 11, 2007 | Unregistered Commentersusan

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