Electrolux is Cooking Up Some Philanthropy

Have you seen those new commercials with the young and beautiful Kelly Ripa buzzing around her kitchen, appeasing wee ones and preparing for adult guests while cooking on a new state-of-the-art-stove? Ripa is the mother of three small children, the Star of Regis and Kelly and a Soap Opera diva. The commercials showcase a glam kitchen with a glam star. However, despite the fact that most women don’t whiz around the kitchen in pumps and full make-up, the commercials resonate with most multi-tasking moms (OK that’s a major oxymoron).


The kitchen is central to all homes and good appliances make the job easier and more enjoyable. Electrolux is showcasing the popular star for the launch of their new North American premium kitchen appliance line showcasing appliances with European flair.

Ripa is shown cooking on a chic cook top that boils water in 90 seconds! Electrolux offers an energy efficient Induction Hybrid cook top in both 30 and 36 inch models. Induction heating is new and faster, more energy efficient and promises easier clean-up.

In addition to their new high-tech line, Electrolux is joining Ripa in supporting the Ovarian Cancer Research Fund. “Thousands of women and their families are affected each year. That’s why I am so grateful to Electrolux for stepping up and helping me to raise money and awareness to help support this important cause,” said Ripa. Together, America’s sweetheart and Electrolux are cooking up some philanthropy and that’s always delicious!.......Maureentheassistant



Posted on May 4, 2008 and filed under New/Cool Products.