The Kitchen Designer

Thanks for stopping by! I'm Susan Serra, certified kitchen designer, and my mission is to take kitchen design style, function and analysis to a higher level. Here's why the kitchen has the most honored place in the home - all five senses reside in the kitchen.  Best...Susan  Contact: susan@susanserraassociates.com

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« Kitchen Miscellanea | Main | Another Kitchen Weekend For Me »

Electrolux is Cooking Up Some Philanthropy

Have you seen those new commercials with the young and beautiful Kelly Ripa buzzing around her kitchen, appeasing wee ones and preparing for adult guests while cooking on a new state-of-the-art-stove? Ripa is the mother of three small children, the Star of Regis and Kelly and a Soap Opera diva. The commercials showcase a glam kitchen with a glam star. However, despite the fact that most women don’t whiz around the kitchen in pumps and full make-up, the commercials resonate with most multi-tasking moms (OK that’s a major oxymoron).


The kitchen is central to all homes and good appliances make the job easier and more enjoyable. Electrolux is showcasing the popular star for the launch of their new North American premium kitchen appliance line showcasing appliances with European flair.

Ripa is shown cooking on a chic cook top that boils water in 90 seconds! Electrolux offers an energy efficient Induction Hybrid cook top in both 30 and 36 inch models. Induction heating is new and faster, more energy efficient and promises easier clean-up.

In addition to their new high-tech line, Electrolux is joining Ripa in supporting the Ovarian Cancer Research Fund. “Thousands of women and their families are affected each year. That’s why I am so grateful to Electrolux for stepping up and helping me to raise money and awareness to help support this important cause,” said Ripa. Together, America’s sweetheart and Electrolux are cooking up some philanthropy and that’s always delicious!.......Maureentheassistant



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Reader Comments (4)

Sorry to be a crab, but I feel like I am reading a series of ads for various companies! Bah humbug.

May 6, 2008 | Unregistered CommenterWendy

Ok, I can respect that. The thing is, Maureen has a real flair for writing...she's a freelance pro, and she works in my office doing a variety of things. Maureen also has a VERY fun personality...so, Maureen, let's take it down a notch and have a little more fun, contrary to what I said before. Just wait... And me, I've been under the gun to meet some deadlines, and will be back, hopefully, tomorrow. I have lots to share. Susan

May 6, 2008 | Registered CommenterSusan Serra, CKD

Is something like this an added value for Elux because they are an advertiser? Or is this really your edit?

June 26, 2008 | Unregistered CommenterMaureen

If you find any of their advertising on this blog, please let me know quick-like! No, Maureen is such a great writer, these are her original words, all of them.

June 27, 2008 | Unregistered CommenterSusan Serra, CKD

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