Joss and Main - Scandinavian Rug Sale

We are excited to announce the sale of our rugs fir the first time on Joss and Main - a special sale for the next 72 hours. The rugs that we have curated in our web shop, Scandinavian Made, have these characteristics in common:

They are hand woven by an individual artisan

All the rugs, whether vintage or new, are made in Sweden

They are made with wooden looms

They are exclusively runners of different lengths and widths

They reflect the unique artistic aesthetic of the weaver and are an original piece of art

They have been carefully curated by me (Susan) and Kelly Donovan with our eyes focused on interesting design, use of color, pattern, texture and overall beauty

It's not always easy to visualize just how a rug may look in your home, especially when you are looking quickly through an assortment of patterns and colors. Here are some tips to find the right Swedish rug from our collection:

1. In an otherwise neutral space, a shot of color, any color, will bring the space to life! 

2. Think of these Swedish rugs as works of art and add them to the room's interior design in more formal rooms such as living areas, library, office, bedrooms, not just the hallway and kitchen.

3. Vintage rugs with a modern pattern look particularly great in combination with modern furnishings.

4. Change is good - change your rug with the seasons or rotate them in other rooms of the home.

We are so passionate about each of our rugs and are so happy to share this very, very old authentic artform with our readers. 

A word about rugs in the kitchen - these rugs are a no brainer in the kitchen! For color, comfort, gorgeous texture, visual warmth, workhorse strength and elegant design in the kitchen and/or breakfast room, they are not only perfect, they can absolutely elevate the design via their handmade quality. Love these rugs!